JEROME LAMAAR
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JEROME LAMAAR
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JEROME LAMAAR

JEROME IS A LIFESTYLE FUTURIST AND HAD A PROUD PERSPECTIVE ON CULTURE, FASHION, FOOD,URBAN DEVELOPMENT,  AND TECHNOLOGY. HE HAS WORKED IN THE FASHION INDUSTRY SINCE AGE 15, WORKING DIRECTLY WITH RUSSELL AND KIMORA LEE SIMMONS.  LATER, APPRENTICED FOR THE ONLY OFFICIAL AMERICAN COUTURIER CHADO RALPH RUCCI AND ARMANI.  AT 25 YEARS OLD, LAMAAR WAS RECRUITED BY PROMOSTYL PARIS AS A DESIGN AND TREND FORECASTER TRAVELING THE WORLD FOR TREND INSPIRATION AND CONSULTING BRANDS. BRANDS SUCH AS, TOMMY HILFIGER, SAMSUNG, SWAROVSKI, UNIQLO, ESSIE, NIKE, HANES , CHAMPION, MAYBELLINE, MATTEL,GIVAUDAN, CALVIN KLEIN,FISHER PRICE, VICTORIA’S SECRET, MICROSOFT, ADIDAS, PROCTOR AND GAMBLE AND CONVERSE.  

 

IN 2013, JEROME LAMAAR LAUNCHED 5:31 JEROME A PLAYFUL WOMENSWEAR COLLECTION WHICH FUSES JEROME’S LOVE FOR EMBELLISHMENTS, MAXIMALISM, GLAMOUR AND SOUTH BRONX STREET-STYLE INTO WHAT HE CALLS “STREET GLAM” OR “GLAMOROUS STREETWEAR.”  THE BRAND RECEIVED ACCOLADES FROM NY TIMES, ELLE MAGAZINE, VOGUE, TEEN VOGUE, WWD, STYLE.COM, FASHIONISTA AND REFINERY29 AS A BRAND TO WATCH AND “THE NEXT BIG THING.”  CELEBRITY SUPPORTERS INCLUDE: BEYONCE, HAILEY BALDWIN, KELLY ROWLAND, TINA KNOWELS-LAWSON, SWIZZ BEATZ, ALICIA KEYS, ANGELA SIMMONS, INGRID APFEL, RIHANNA, SZA, KIM KARDASHIAN, SERENA WILLIAMS, MISSY ELLIOT, JAY-Z AND TARAJI P. HENSON AND MANY MORE.  THE BRAND HAS NOW SWITCHED TO CUSTOM ONLY AS IT REQUIRES CRAFTMANSHIP AND TIME. THIS MODEL IS KEY FOR SUSTAINABLITY AS WELL. 

 

STAYING TRUE TO HIS ROOTS AND LOVE FOR THE BRONX AS OF APRIL 2016 JREOME IS PIONEERING AN ARTS & CULTURE MOVEMENT BY OPENING HIS DESIGN AND RETAIL CONCEPT IN A DEVELOPING NEIGHBORHOOD IN THE SOUTH BRONX, NAMED 9J.  WHERE HE CURATES THE SPACE QUARTERLY FULL OF NEW DESIGNERS, ANTIQUES AND CREATIVE CONCEPTS FOUND AROUND THE GLOBE.  ARTISTS, DESIGNERS AND PROFESSIONALS ALL FLOCK THERE FOR A NON-JUDGEMENT CREATIVE ENVIRONMENT.  DEFINING THE TERM HE CREATED, SOUTH BRONX LUXE.  THE SPACE HAS BEEN SELECTED AS THE SPACE OF THE WEEK 2017, THE CUT.  THIS ATTENTION DREW THE ACKNOWLEDGMENT OF ACE HOTEL WHERE JEROME WAS INVITED AS AN ARTIST IN RESIDENCE.  IN APRIL 2017, JEROME OFFICIALLY DEFINED HIS TERM BY HOLDING THE FIRST EVER POP UP SHOP WITHIN THE MISSIONI MADISON AVENUE STORE IN COLLABORATION WITH THE BRAND AND KREEMART. 

 

JULY 2017, JEROME BEGAN HIS JOURNEY AS A DJ, UNDER THE GUIDANCE OF HIP HOP LEGEND GRANDMASTER CAZ, SPINNING HIP HOP AND HOUSE FOR A GREAT PARTY VIBE.  JEROME GOES UNDER THE DJ NAME, THE JREAMER.  THE SAME TERM HE APPLIES TO ALL OF HIS FOLLOWERS AND SUPPORTERS. HE HAS SINCE SPUN AT FEANA HOTEL, JONATHAN ADLER, MISSONI, FLAUNT MAGAZINE, PUBLIC HOTELS, SCOTCH AND SODA, THE EDITION HOTEL AND A HOLIDAY POP-UP STORE FOR SWAROVSKI IN CHELSEA MARKET.

 

AFTER RETURNING TO FASHION WEEK AND SHOWING HIS CAPABILITIES THROUGH MULTIPLE COLLABORATIONS IN VARIOUS INDUSTRIES AT TUMBLR'S HEADQUARTERS IN NEW YORK, JEROME HAS RECENTLY BECOME THE FACE OF NEXT CENTURY DEPARTMENT STORE. LAMAAR PRODUCED LIVE CONTENT DURING NEW YORK FASHION WEEK THROUGH INTERVIEWING INFLUENCERS, MODELS, STYLIST AND DESIGNERS BACKSTAGE POST & DURING SHOW. HIS VISION IS TO CONNECT THE CREATIVE PROCESS BETWEEN VARIOUS INDUSTRIES THROUGH THIS CREATIVE VISUAL PLATFORM AND SOCIAL MEDIA TO EMPOWER CREATIVES. 

THE BIG PICTURE IS USING NEW INNOVATIONS AND CONNECTING CULTURE IN MAKING ECO & SUSTAINABILITY SEXY AND MORE PRACTICAL FOR URBAN LIFESTYLES OF THE FUTURE.