JEROME LAMAAR
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JEROME LAMAAR
THE STYLE MONK
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JEROME LAMAAR

JEROME IS A LIFESTYLE FUTURIST AND HAS A STRONG PERSPECTIVE ON ART, CULTURE, FASHION, FOOD,URBAN DEVELOPMENT,  AND TECHNOLOGY. HE HAS WORKED IN THE FASHION INDUSTRY SINCE AGE 15, WORKING DIRECTLY WITH RUSSELL AND KIMORA LEE SIMMONS AS A DESIGNER & CREATIVE DIRECTOR FOR THE BABY PHAT & PHAT FARM LIFESTYLE BRANDS.  LATER, HE APPRENTICED FOR THE ONLY OFFICIAL AMERICAN COUTURIER CHADO RALPH RUCCI.  AT 25 YEARS OLD, LAMAAR WAS RECRUITED BY PROMOSTYL PARIS AS A DESIGN, COLOR AND TREND FORECASTER TRAVELING THE WORLD FOR TREND INSPIRATION AND CONSULTING BRANDS. BRANDS SUCH AS, TOMMY HILFIGER, SAMSUNG, SWAROVSKI, UNIQLO, ESSIE, NIKE, HANES , COLUMBIA, ADIDAS OUTDOOR, CHAMPION, MAYBELLINE, MATTEL,GIVAUDAN, CALVIN KLEIN,FISHER PRICE, VICTORIA’S SECRET, MICROSOFT, ADIDAS, HASBRO, PROCTOR AND GAMBLE VANS, CONVERSE AND MANY MORE.  

IN 2013, JEROME LAMAAR LAUNCHED 5:31 JEROME A PLAYFUL STREETWEAR COLLECTION WHICH FUSES JEROME’S LOVE FOR EMBELLISHMENTS, MAXIMALISM, GLAMOUR AND SOUTH BRONX STREET-STYLE INTO WHAT HE CALLS “STREET GLAM” OR “GLAMOROUS STREETWEAR.”  THE BRAND RECEIVED ACCOLADES FROM NY TIMES, ELLE MAGAZINE, VOGUE, TEEN VOGUE, WWD, STYLE.COM, FASHIONISTA AND REFINERY29 AS A BRAND TO WATCH AND “THE NEXT BIG THING.”  CELEBRITY SUPPORTERS INCLUDE: BEYONCE, HAILEY BALDWIN, KELLY ROWLAND, TINA KNOWELS-LAWSON, SWIZZ BEATZ, ALICIA KEYS, ANGELA SIMMONS, INGRID BURLEY, IRIS APFEL, RIHANNA, SZA, KIM KARDASHIAN, SERENA WILLIAMS, MISSY ELLIOT, JAY-Z AND TARAJI P. HENSON AND MANY MORE.  THE BRAND HAS NOW SWITCHED TO CUSTOM ONLY AS IT REQUIRES CRAFTMANSHIP AND TIME. THIS MODEL IS KEY FOR SUSTAINABLITY. 

 2015, STAYING TRUE TO HIS ROOTS AND LOVE FOR THE BRONX, JEROME HAS PIONEERED AN ARTS & CULTURE MOVEMENT IN THE BRONX BY OPENING HIS DESIGN AND RETAIL POP-UP CONCEPT STORE IN THE MOTT HAVEN NEIGHBORHOOD IN THE SOUTH BRONX, NAMED 9J.  WHILE CURATING THE SPACE QUARTERLY FULL OF NEW DESIGNERS, ANTIQUES AND CREATIVE CONCEPTS FOUND AROUND THE GLOBE, HE GAVE WAY TO A NEW IMAGE OF THE BRONX.  ARTISTS, DESIGNERS AND PROFESSIONALS ALL FLOCKED THERE FOR A NON-JUDGEMENT, CREATIVE ENVIRONMENT.  DEFINING THE TERM HE CREATED, SOUTH BRONX LUXE.  THE SPACE HAS BEEN SELECTED AS THE SPACE OF THE WEEK 2017, THE CUT, ELLE DECOR, THIS ATTENTION DREW THE ACKNOWLEDGMENT OF ACE HOTEL WHERE JEROME WAS INVITED AS AN ARTIST IN RESIDENCE. 

IN APRIL 2017, JEROME OFFICIALLY DEFINED HIS TERM BY HOLDING THE FIRST EVER POP UP SHOP WITHIN THE MISSIONI MADISON AVENUE STORE IN COLLABORATION WITH THE BRAND AND KREEMART. IT STARTED A CREATIVE MOVEMENT. LANDING JEROME ON THE COVER OF THE SUNDAY STYLE SECTION OF THE NEW YORK TIMES.

AFTER RETURNING TO FASHION WEEK AND SHOWING HIS CAPABILITIES THROUGH MULTIPLE COLLABORATIONS IN VARIOUS INDUSTRIES AT TUMBLR'S HEADQUARTERS IN NEW YORK. JEROME PARTNERED WITH GOOGLE, NEXT CENTURY DEPARTMENT STORE, LYFT, THE GRAMMY’S, RED BULL, FAENA HOTEL, D’USSE, NIKE, PUMA AND MANY MORE. LAMAAR HAS ALSO EXECUTIVE PRODUCED CONTENT FOR UNIQLO AND BECAME THE FACE OF A SCHOLASTIC’S BEST SELLING BOOK, THE WORD COLLECTOR.

2019, BEYONCE PULLED HIM BACK INTO DESIGN AFTER WEARING A CUSTOM DESIGN TO THE ANNOUNCEMENT OF HER PARTNERSHIP WITH ADIDAS DURING COACHELLA.

HIS VISION TO CONNECT THE CREATIVE PROCESS BETWEEN VARIOUS INDUSTRIES THROUGH CREATIVITY , WORK ETHICS, SPIRITUALITY AND HARD WORK TO EMPOWER CREATIVES TO TAKE MORE RISK IN DESIGN AND TECHNOLOGY FOR MORE DYNAMIC FUTURE.